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Starting A Business: Reasons Why the Internet Provides The Ideal Business Model

Starting a business can be daunting and often the potential difficulties out weigh the benefits.
In this article I am going to offer reasons why the internet provides an ideal business model and is one of the easiest ways to start your own business.
Problem: Costs Starting your own business can be a costly thing.
You might need to lease a shop or rent another property in which to function.
Manufacturing costs are high and finding suppliers can be a nightmare.
Internet Solution: No Overheads If you start your own information marketing business then you can work at home.
There are no overheads provided you own a computer and internet access.
Problem: Stock When you sell physical products you have to store them somewhere.
You need to keep a stock so that people can actually purchase your merchandise.
The more items you sell the more room you need for stock.
Internet Solution: No Stock Selling digital products means that you have no need to have physical stock.
The digital product resides on your hard drive! This means that you can have lots of products and you don't need more and more space to store them.
The only thing you need is enough memory on your computer.
Problem: Small Audience If you own a shop in the high street then you might have a fairly large audience compared to someone in a little town.
However, if you want to get a bigger audience you would need to open another store somewhere else.
Internet Solution: Global Audience On the internet everyone is potentially your audience.
Obviously you would need to target your marketing so that people who need what you have can find you, but you have the potential to reach a far wider and global audience.
This means it is much easier to scale up your business.
Problem: Staff For your business to function the best you need a variety of staff to do all the jobs necessary to keep your business ticking over.
This means more costs and managing people.
Internet Solution: Automation On the internet you are able to automate parts of your business.
You can build customer relationships using email set up to go out on autopilot.
Your transactions are done automatically and the product is 'shipped' out without you needing to do anything provided you have set it up correctly.
The internet really does provide anyone with the opportunity to start their own business.


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