Technology Programming

Use Colour Balance and Contrast for Your Web Design

One sign of a well-designed website is its colour scheme. colour selection is vital in creating the look that the site's owner wants to portray. if the look of the site doesn't meet the users expectations, then they will leave & probably never go back to the site. This is regularly the reason why a web-site isn't doing as well as it should be.

Knowing more about colour perception can make your life easier when deciding on a colour scheme for a web site. knowing the colours that can irritate & those that can calm is vital in giving the user a good impression & experience of the site. why would you want to annoy a user when you want them to buy from your web-site?

Colour balance and contrast is another technique to be aware of. It can be used to direct users to desired pages of areas within the site.

Below are some of the best-known colours & their emotional connotations.

Red is associated with strength, fire, blood & lust. if it's used sparingly on a light background colour, it can be used to make the most of & emphasise.

Blue is the most popular colour & it can symbolise confidence, loyalty & royalty. the darker end can mean strength whereas the paler end can be used to represent dream and fantasy.

Green can summarise feelings of durability, safety & harmony. it's also a striking colour to use to emphasise calm & relaxation.

Black can be linked to death, mourning, power & style. numerous heavy metal bands use black as their main colour due to its links with death & evil.

Yellow summons images of summer, joy & optimism. its a colour that could be overwhelming & if used in conjunction with black, it creates a warning feel.

Just like yellow, red is a colour that is linked with love, sex & energy. it too can be over powering if over used, however it's exciting to attract attention.

Purple has associations with royalty, indulgence & luxury. it's not a commonly used colour in designing websites, probably because its known as a feminine colour.

Creating a feeling of earthiness, disposition & poverty, brown is very similar to green as it can be used to give the site a relaxed feel.

Darker shades of purple can be really deep and luscious. it is associated with royalty, spirituality, arrogance and luxury. lighter shades can represent romance and delicacy. it's a colour that is not used very often on web sites.

Full of energy, vibrancy and stimulation, orange is a wonderful colour to use in web design. it is used to bring youthfulness to a design.

It's clear that colours do not make a web site look beautiful, however they also have an effect on user experience & can dictate how successful a website can be. getting the right colours can create a site that users can discover & will make them more willing to use, explore & promote the site to mates. getting the colours wrong can inadvertently put users off & have them leave your site for somebody elses.

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