Technology Networking & Internet

Top SEO Companies Revamp Onsite Optimization Techniques for 2013

2012 was a year of huge changes for search engine optimization (SEO). There were major Google updates that severely penalized sites that relied on less-than-savory SEO techniques like keyword stuffing and duplicate content among others. These changes affected the way websites should be optimized and top SEO companies took notice of this. The best SEO company should be able to provide website owners the information necessary to make the changes for onsite revisions or make the changes themselves.

URLs
URLs are very important as part of onsite optimization. URLs should include chosen keywords, as these can catch the eye of potential visitors that have landed on search engine result pages (SERPs). The main rule to follow when creating a URL is to create one that will be easy to read and not one that seems to include nonsensical numbers or letters, which can be the case if the website builder does not change the URL for the preset option. An example of a quality URL would be the following:

On-page content
Similar to URLs, on-page content should include chosen keywords as well. However, it is important to note that this content should not be overstuffed with keywords because this will lead to penalizations from Google. SEO copywriters should aim for a keyword density of 0.5% to 0.7%. Additionally, the content should be well-written and completely unique to the webpage. New content should be added on a fairly consistent basis, as Google greatly values new content.

Meta tags
Search engines index websites by their meta tags, as these provide metadata. If a meta tag includes relevant keywords, such as sporting goods for a site that sells golf clubs, then the site could benefit in search engine rankings. Meta tags are placed within the HTML document of a site and typically look like the following:

These tags are not for users and only the search engines can see them.

Titles
HTML heading tags are very important for search engines. These are analyzed by search engines, so it is crucial that website builders include titles and subtitles for every page with targeted keywords. Additionally, human users of a search engine can also view these titles, so they should be created for both search engines and users. An example of a title tag would be the following:

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The top SEO companies will always take notice of a new Google update, as every update has the possibility of affecting their clients' websites. The best SEO company will help implement the necessary changes to ensure their clients' websites are not penalized. Work with a professional and experienced company like Bergstrom-SEO for all your SEO needs. Visit their website at bergstrom-seo.com for more information. meta>


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