Business & Finance Advertising & sales & Marketing

Promotional Items Vs Tv Advertising

With the daily news updates about the credit crunch it is no sup rise that you may be worried about the upcoming year and be considering abandoning plans to use promotional items, instead looking to focus your marketing on other initiatives. But why would you do this?

Promotional products are one of the strongest performing marketing tools, with a recent study showing that 84% of respondents recalled a company after receiving a promotional item from them.

Part of the reason promotional items can be more effective is that they work in a slightly different way than TV or radio campaigns. While TV may bombard us with information every advert break, many peoples are too busy making a cup of tea to notice. And when they make their tea, your customers could be using a promotional mug, branded with your name and logo, that promotes constantly, and not just for a couple of minutes in between a programme.

It is true that TV advertising can reach a lot more people, but this can also be a negative point. Many of the people who see your campaign may not be the people who would ever buy your products, or even consider them. Using promotional products puts the power in your hands, either to ensure that regular customers are sent a gift, or that you send a mailer containing a gift such as a pen to build recognition before your follow up calls

TV advertising can be an extremely effective form of media, however it doesnt work for every company but promotional items can. This is because promotional products are not used for promoting but can help you to brand your office or staff to ensure your company looks more professional. TV advertising may appear the sexier way to promote your product, but it can be a risk that many companies cant afford to take.


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