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How To Market Your Acupuncture Practice On The Internet

Practicing acupuncture and running an acupuncture business are two different things. Being good at acupuncture doesn't mean that your practice will be successful. An acupuncture practice is a business. So it requires business skills for the practice to flourish. For instance, if you are poor at marketing, you have a lower chance of success. To become the proud owner of a successful practice, you must first master marketing. How can you acquire more new patients? Here are some suggestions.

1) Acupuncture insurance.

Major insurance companies are starting to recognize the health benefits of acupuncture. Since more and more clients are seeking acupuncture aid, these companies are starting to offer acupuncture as additional insurance benefits. Of course, the scope of coverage depends on the type of insurance policy. So what does that has to do with you?

If you run an acupuncture practice, it's better for you to start seeing patients with insurance coverage. As the fees are covered by the insurance policies, patients are more likely to come back to see you for treatment sessions. Without the issue of fees hindering the healing process, treatment can proceed smoothly. Your practice will also end up with more patients.

2) Internet marketing.

It would be foolish not to market your acupuncture practice on the Internet. The Internet is a great place to get exposure. And if you do it right, you find that it's the most affordable form of marketing. There are many ways you can market your practice online. Let's take a quick look at just one form - social networking.

Social networking, also commonly known as Web 2.0, refers to websites that allow social interaction on the Internet. Traditional websites that consist only of static html pages are not part of social networks. The interaction elements is missing. Usually, social networks thrive because there is a common interest. For instance, some networks are setup for business, while others are setup so that musicians can connect with one another. Three very important social networking properties are Facebook, Twitter, and Linkedin.

Facebook is a general social networking platform. Everyone can join for free. Once you are a member, you can start adding contacts as friends. You may then keep in touch with all your contacts within your Facebook account.

Twitter is getting very popular. It's a form of blogging, known as micro blogging. Within 140 characters, you must be able to convey your message to your followers. If your followers want to read more, they will have to click the link at the end of the message.

Linkedin is a social networking platform that is setup for building business contacts. Members of this network are very business oriented. If you find them on this site, it's likely that they are there purely for business reasons.

Use the social network properties to find new partners and customers. Keep in touch with them to find out how they are getting along. Your acupuncture practice will become better known in the marketplace.


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